WHO WE ARE
WWF is the world’s leading independent conservation organisation. Our mission is to create a world where people and wildlife can thrive together.
To achieve our mission, we're finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet.
We’re acting now to make this happen.
PUTTING NATURE FIRST
We need to ensure restoring nature is put at the heart of all the decisions we make in our everyday lives.
We must make it politically, socially and economically unacceptable to degrade our world’s precious natural resources. It will take time to reverse the devastating declines seen in our lifetimes, but in the short term we’re fighting to avoid the loss of our most iconic animals and precious habitats.
We’re working on truly ambitious programmes to establish green corridors for wildlife, restore major river flows, protect forests and oceans and press for global commitments to end the illegal trade in wildlife.
MAKING OUR FOOD SYSTEM SUSTAINABLE
The way we produce what we eat is responsible for almost 60% of the world’s biodiversity loss.
We want to make sure the food in our shopping baskets is affordable, healthy and environmentally sustainable, so our choices won’t cost the Earth.
We’re demonstrating that food production doesn’t have to come at nature’s expense, and how we can avoid cutting down forests to supply food to the UK.
TACKLING THE CLIMATE CRISIS
Climate change poses the biggest threat to the future of our wildlife.
One in six species is at risk of extinction if we fail to act now. So we’re helping to build momentum among businesses, the government and the public to secure climate action.
We’re demanding that the UK stops subsidising fossil fuels, makes the tackling the climate crisis a national priority, and speeds up our transition to 100% renewable energy.
THRIVING HABITATS AND SPECIES
Vast areas of our world are at immediate risk – many rainforests, savannahs, rivers and coral reefs are being damaged or destroyed.
It’s putting pressure on wildlife species, many of whose population numbers are in sharp decline. It’s affecting people who depend on these habitats for their livelihoods. And it’s jeopardising nature’s ability to provide us with clean air, fresh water, food, fibre and medicines.
We’re stepping up to these enormous challenges with hugely ambitious programmes such as work with governments, businesses and communities to establish vast green corridors for wildlife in east Africa. And we’re calling for a new global deal for nature and people that will reverse the catastrophic loss of nature – ensuring world leaders make positive commitments on climate and the environment.
